Leila Omarova was born on June 15, 1985, in the vibrant and picturesque city of Krasnodar, which became the starting point of a life filled with ambition and change. From a young age, she showed a strong desire for knowledge and career aspirations, which ultimately led her to the Kuban State University, where she pursued a law degree. This path was not easy: she studied while raising two children—a true challenge that shaped her perseverance and determination.
In parallel with her studies, Leila began her career in the beauty and fashion industry by managing two beauty salons in Krasnodar. She demonstrated her talent for business and her ability to attract customers. Nine years of work in this industry provided her with extensive experience and a deep understanding of customer needs.
After graduating from university, Leila worked for three years in a law firm before turning to teaching. However, personal circumstances, including a divorce, led her to reconsider her priorities. Leila decided that she wanted to strive for independence and freedom, so she opened a grocery store and an online clothing shop.
Leila didn’t stop exploring new avenues and successfully began working in real estate. She built two private houses for sale and was determined to improve her living conditions. In search of stability and a better quality of life, she often relocated, and in 2022, she made the decision to move to Turkey. The move was rather spontaneous and initially resembled a visit, but soon Leila found herself settling in Istanbul—along with her two-year-old son, who quickly learned Turkish after attending a local kindergarten.
The move to Istanbul marked a turning point in Leila’s life. At a time when many brands were leaving Russia, she began sourcing goods for acquaintances, which gave her the opportunity to explore the wholesale market more closely. Leila expanded her presence on Instagram and Avito, leading to a growing demand for orders, and soon requests for custom clothing began to come in.
This new phase of her career presented a real challenge, but Leila faced it with incredible determination and perseverance. She quickly found suitable factories, learned to build relationships with Turkish manufacturers, and gained valuable experience from many mistakes, enabling her to navigate the Turkish wholesale markets with confidence.
Today, Leila Omarova is an example of a woman who has bravely faced life’s challenges and achieved success despite difficult circumstances. Her story inspires many to follow their dreams, not fear change, and believe in themselves.
In the near future, Leila plans to open a representation of Turkish factories in Moscow, which will allow her to further expand this business and improve collaboration between manufacturers and the Russian market.